Your Blog

Included page "clone:tbrc" does not exist (create it now)

Big Data – Allowing Authors to Target Their Audiences. - 02 Feb 2017 04:58



PC of Next Big Book

The rise in social media and the increasing volume of consumer data is driving growth and innovation in the Print Media industry. Publishers can have a broad and deep insight into their consumers, distributors and other stake holder data. Publishers with digital first model are investing significantly in building in-house data and analytics team. For example, Next Big Sound’s, Next Big Book application provides a dashboard for the Print Media industry that draws sales, publicity events, social media and web trends regularly to offer a holistic view of the books’ performance and highlights factors that are most influential such as social signals, book tours, prices and authors.


The Business Research Company expects the print media market to grow to $441 billion in 2020. Asia was the largest region in the print media market in 2016, accounting for $140 billion or 32.8% market share.

The chart below shows the year-on-year growth of the global print media market during 2016 - 2020.


According to The Business Research Company’s Media Consultant, Ramesh Yelugoila, online paywall is expected to drive the shrinking news media market in the future as publishers shift from print to digital in monetizing news content. A paywall model adopted by over 50% of the newspapers in the USA, prevents free access to content and involves readers paying for online bundles - much as they used to pay for print. In the recent past newspapers have been pursuing paywalls on their websites to increase sales and combat the decline of print advertising and the rise of free digital news content. For instance, The New York Times has over one million paid digital-only subscribers. Additionally, many startups like Blendle with more than 250,000 users in the Netherlands, offer pay-per-article services

Request a sample of the report at

Thomson Reuters Corporation was the largest in the print media industry with revenues of $12.2 billion for the financial year 2015. Thomson Reuter’s strategy is to expand into emerging markets like China, India and Brazil. Thomson Reuter is investing more than it earns in China in order to strengthen its presence there.

The Print Media industry produces a variety of publications, including books, magazines, newspapers and directories. The Print Media industry produces its material in printed materials or electronic media.

Periodical Publishers are also known as magazine publishers. Periodical publishers publish comic books, radio and television guides, magazines, scholarly journals, newsletters and trade journals.

Book Publishers publish atlases, religious books, school textbooks, encyclopedias, technical manuals, map and travel guide books.

Newspaper Publishers publish scheduled publications which have the recent news printed on inexpensive paper called newsprint. Newspaper publishers carry out operations such as producing and distributing newspapers, including gathering news, writing news columns, feature stories, editorials, selling and preparing advertisements.

Directory and Mailing List Publishers produce collections and compilations of data and information for residential and business customers.

Print Media Global Market Briefing is a detailed report giving a unique insight into this market. The report is priced at $750 for an individual user. To use across your office the price is $1000 and $1350 if you wish to use across a multinational company.

About The Business Research Company

Visit, mail ofni.crbt|ofni#ofni.crbt|ofni or call +447443439350 or +918897263534 or +919160996838 for more information on this and many other titles.

The Business Research Company is a market research and intelligence company, which excels in company, market and consumer research.

It has research professionals at its offices in the UK, India and the US as well a network of trained researchers globally. It has specialist consultants in a wide range of industries including manufacturing, healthcare, chemicals and technology.

The Business Research Company's management has more than 20 years of varied business research experience. They have delivered hundreds of research projects to the senior management of some of the world's largest organizations. - Comments: 0

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License