Sharing Software In The Cloud.

11 Aug 2017 05:24

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Over the past five years, cloud software solutions have been gaining acceptance from companies across all industries. Cloud is a software delivery method where a vendor hosts a software application in a remote server and customers can access it through the internet. Cloud software solutions are widely used in customer relationship management (CRM), HR/payroll, project management and accounting software systems. For example, Vodafone is utilizing’s software services to make connections through social media.


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The global Information Technology services market is expected to grow from $953 billion in 2016 to $1.2 trillion in 2020 at a compound annual growth rate (CAGR) of 5.1%. The Americas was the largest region in the IT services market in 2016, accounting for $373 billion. The Americas is the largest market because of high internet penetration, access to smart phone devices and high magazines and newspaper readership.


According to The Business Research Company’s Technology Consultant, Moin Mohammed, digital advertising is soon projected to overtake traditional forms of advertising including print, television, radio, movies and outdoor. As consumer viewing continues to move away from traditional networks towards digital alternatives, advertisers are turning to digital advertising to reach desired demographic segments. Against this background, global digital advertisement spending is expected to reach over $250 billion by 2018. Mobile internet advertising is another growing source fueled by increasing use of smart phones. Spending in 2018 is estimated to reach $247 per mobile internet user in the USA compared to $66 in 2013. According to emarketer, mobile advertisements are expected to contribute 70% of digital advertising spend by 2019.Advertisers are increasingly valuing deep engagement and this is translating to migration of advertising spend from traditional to digital platforms.

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IBM was the largest company in the IT services market in 2016 with revenues of $72 billion for the financial year 2015. IBM’s growth strategy includes moving from a hardware, software solutions company to an emerging cognitive solutions and cloud platform company
IT services providers apply technical expertise and knowledge to enable organizations to create, manage and optimize their IT processes. The information technology services industry breaks down into custom computer programming services, computer systems design services and computer related services.

Software services write, modify, test and support the programming needs of a particular customer.

Computer systems design services companies plan and integrate computer hardware, software and communication technologies into computer systems. The industry comprises CAD, CAE, CAM and LAN systems-integration services. It also provides computer hardware and software consulting services.

Computer related services companies offer computer facilities management services, computer disaster recovery services or software installation services. Companies in this industry repair and maintain computers.

Information Technology Global Market Briefing is a detailed report giving a unique insight into this market. The report is priced at $750 for an individual user. To use across your office the price is $1000 and $1350 if you wish to use across a multinational company.

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The Business Research Company is a market research and intelligence company, which excels in company, market and consumer research.

It has research professionals at its offices in the UK, India and the US as well a network of trained researchers globally. It has specialist consultants in a wide range of industries including manufacturing, healthcare, chemicals and technology.

The Business Research Company's management has more than 20 years of varied business research experience. They have delivered hundreds of research projects to the senior management of some of the world's largest organizations.

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