Market research firms give micro surveys for quick responses!

10 Apr 2017 05:06

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Many companies are replacing traditional lengthy surveys with micro surveys to garner quick, real time insights from respondents. Micro surveys offer more real time data with a scope to customize future insights. Micro survey companies also enable companies to quickly interpret and generate trends and patterns. For instance, Customer Thermometer is offering their micro survey tools to generate critical customer insights to organizations looking to identify consumer behavior trends and to enhance customer satisfaction and brand loyalty.


The Business Research Company expects the market research services market to grow to $115 billion in 2020. The Americas was the largest region in the market research and general professional services market in 2016, accounting for $38 billion or 42.1% market share. This can be attributed to high demand for broadcast media rating services, opinion research services, internet surveys and public opinion polling services from FMCG, electronics and e-commerce companies.

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The chart below shows the year-on-year growth of the global Market Research Services market during 2016 - 2020.


According to The Business Research Company’s Professional Services Consultant, Oliver Guirdham, with the rise in competition, many companies are looking for continuous feedback from customers to deliver high quality products or services. Research is being used to improve their products, services and improve overall customer experience. Customer satisfaction surveys are also being conducted to enhance customer retention and loyalty levels. They also deliver tangible data to make better business decisions to increase market share and overall revenues. Thus, increasing focus on customer satisfaction to deliver high quality products and services by customers across all industries is expected to drive the market research industry.

Nielsen Holdings was the largest company in the market research services market with a 6.9% share of the market in 2016 with revenues of $6.2 billion for the financial year 2015. Nielsen Holdings’ growth strategy aims to expand operations in the emerging markets, such as Africa, Brazil, Russia, India and China. The company is looking to partner with existing clients as they seek to build relationships with local companies with regional and cultural expertise and competency.

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Market research services comprise companies that offer services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services. It includes following services

Marketing Research and Public Opinion Polling companies engage in gathering, recording, tabulating, and presenting marketing and public opinion data. Marketing research companies aids businesses in planning and executing marketing strategies to increase market share and revenues. This market includes companies that provide services such as broadcast media rating services, marketing analysis services, marketing research services, opinion research services, political opinion polling services, public opinion polling services, public opinion research services and statistical sampling services. It is carried out through various survey methods/techniques such as CATI (Computer-assisted telephone interviewing) , CAPI (Computer-assisted personal interviewing), CASI (Computer-assisted self-interviewing), CAVI (Computer-assisted video interviewing), IVR (Interactive voice response), Touch-tone data entry (TDE) internet surveys, virtual interviewer surveys, disk by mail, observation, entrance/exit polls (political polls), focus groups and face to face interview. Marketing research and public opinion polling companies charge fixed fees or charge fees based on sample size, data processing methodology and the type of report to be delivered to clients. This report only covers companies offering broadcast media rating services, opinion polls, marketing analysis services and does not include market intelligence companies such as IHS Markit and Thomson Reuters.

Market Research Services Global Market Briefing is a detailed report giving a unique insight into this market. The report is priced at $750 for an individual user. To use across your office the price is $1500 and $2000 if you wish to use across a multinational company.

About The Business Research Company

Visit, mail ofni.crbt|ofni#ofni.crbt|ofni or call +447443439350 or +918897263534 or +919160996838 for more information on this and many other titles.

The Business Research Company is a market research and intelligence company, which excels in company, market and consumer research.

It has research professionals at its offices in the UK, India and the US as well a network of trained researchers globally. It has specialist consultants in a wide range of industries including manufacturing, healthcare, chemicals and technology.

The Business Research Company's management has more than 20 years of varied business research experience. They have delivered hundreds of research projects to the senior management of some of the world's largest organizations.

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