Welcoming Hotels’ Interiors are a New Way for Attracting International Travelers.

11 Aug 2017 06:23

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The growing number of international travelers pushed hotels to redesign their interiors, as in the hotel industry guests are looking for more ‘inside the hotel’ experiences. This demand is driving hotel managers to ensure that all parts of their hotels are as welcoming as the lobby. This has brought in more innovations to design and aesthetics involving more comfortable and accommodating spaces. Vibrant colored interiors and access to the internet at every location is common. For example, Starwood Hotels and Resorts is testing a variety of inventive amenities, including smart floor tiles, smart mirrors and giving guests the ability to program their in-room lighting, music and coffee maker from a smartphone to give consumers more customization over their stay.

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The hospitality industry covers lodging and dining services. It comprise businesses that provide customers with lodging, prepared meals, snacks and beverages for immediate consumption. It includes both accommodation and food service establishments as these two activities are often combined at the same establishment.

The hospitality industry covers the following services –
Food and Beverage Services – Establishments that offer food and beverage services, including high-end restaurants, catering establishments, fast-food eateries, and many others.
Accommodation Services – Businesses that offer accommodation and lodging services. It includes high-end resorts, hotels, motels, hostels, dormitories, guest houses and camping services. Businesses in the accommodation services market provide lodging or short-term accommodations for travelers, vacationers and others.

According to The Business Research Company’s Hospitality Consultant, Ramesh Yelugoila, advances in technology are changing consumer expectations as well as the way in which the hospitality industry conducts its business. Some technologies like Wi-Fi, digital conference facilities, mobile communication and automation are now seen as basic. According to HT’s 2016 Lodging Technology Study, 54% of hotels will spend more money on technology to meet guests’ escalating expectations in the future. For example, near field study (NFC) technology is the next-generation short-range high frequency wireless communication technology that gives users the ability to exchange data between devices. This is ideal for self-check-ins by guests at hotels and also smart room keys. Technology development automates processes and reduces operational costs of hotels and allows them to offer a wider range of services, thus driving the hospitality market.

Among small and big players in the hospitality market McDonald’s emerged as the largest company in the market with revenues of $25.4 billion for the financial year 2015. Its growth strategy involves restructuring its franchised business model as the company plans to re-franchise almost 4000 outlets by 2018, aiming to increase annual savings by $500 million. McDonald’s also seeks to modernize and automate its services. The company introduced its mobile app in 2015 to capture the additional demand from the U.S market. In the International Lead and High Growth markets, McDonald’s plans to focus on changing consumer demands with the help of data analysis and mobile solutions. It is also introducing food items with regional tastes and pursuing refranchising opportunities to get a foothold in the Foundational Markets.

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The Business Research Company expects the hospitality market to grow to $4.4 trillion in 2016. Asia was the largest region in the hospitality market in 2016, accounting for more than one third of the market share. This can be attributed to high demand for food and beverage services, hotel and motels in countries such as China, Japan and India.

The chart and table below shows the year-on-year growth of the global hospitality market during 2016 - 2020.


Hospitality Global Market Briefing is a detailed report giving a unique insight into this market. The report is priced at $750 for an individual user. To use across your office the price is $1500 and $2000 if you wish to use across a multinational company.

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